Grover Debuts New Roto-Grip 505F Series

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Grover has announced its new Roto-Grip 505F series tuners.The 505F series design allows users to upgrade vintage Fender tuners to a more modern style locking tuner without making any modifications to their guitar. The overlapping ear design allows users to utilize the existing screw holes and the use of push-in bushings, rather than screw-in, meaning no modifications have to be made to the post holes. The 505F series is available now in Gold, Chrome and Nickel finishes.For more info, head on over to groto.com. via guitarworld https://ift.tt/2GqYo0X
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maxwell custom carefully crafts the ‘infinitum’ acoustic guitar

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the new zealand based designer, maxwell custom, has carefully hand constructed the ‘infinitum’ archtop guitar. the project embodies a fresh approach to guitar design and is built exclusively from native new zealand timbers (kahikatea and black maire). this re-imagining of the instrument utilizes digital technology and composite materials to create a fresh take on a traditional craft.all images courtesy of maxwell custom  the aim of the design focused on creating a harmonically rich and responsive sound that is rewarding for players and audiences alike. the designer began the project by questioning the nature of internal bracing in traditional instruments. the development explored different concepts but finally the bracing was removed from the soundboard leaving a single point of contact where the strings attach. by doing this, it allows the guitar to resonate more like a loud speaker, revealing…
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Mitchell Guitars Offers a Pair of New Models

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Thousand Oaks, CA (December 5, 2018) -- Mitchell is proud to announce two new additions to its lineup of affordable high-quality guitars: the MD150SB double-cutaway solid-body electric, which sports a classic Sunburst finish, and the O120CEMB orchestra-sized acoustic-electric, with a high-gloss Metal Black finish. Whatever a player's musical style, either instrument offers outstanding tone, generous features, and premium materials. The Mitchell MD150SB is a highly versatile electric for beginning a rock 'n' roll journey. Its Sunburst finish evokes the look of classic rock supergroups, and the double-cutaway form factor gives the player easy access to higher frets for advanced solo work. A one-piece maple neck is finished with a durable, jatoba cherry fretboard. The flatter overall neck radius makes the MD150SB easy to play. The adjustable TOM-style bridge is the…
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PRS Releases the Private Stock “Graveyard II” Limited-Edition Guitar

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Stevensville, MD (December 6, 2018) -- PRS Private Stock is proud to announce the McCarty 594 “Graveyard II” Limited Edition model. Earlier this year, PRS announced an eighty-piece limited run of Private Stock “Graveyard” guitars based on the vintage-inspired McCarty 594 model. The Graveyard II also takes the McCarty 594 model as its platform, but adds a unique aesthetic. The Wood In early 2018, PRS purchased more than 150 curly maple tops from the outskirts of a Graveyard on top of a moun­tain on the East Coast of the USA. The Gravestones were dated around 1884, and the trees were clearly at least that old as they were forty feet to the first limb. The trees were logged in 2017, and the tops very closely resemble the wood used on…
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The 4 Best Lightweight Les Paul Guitars – Reviews 2018

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Photo by Dustin Gaffke / CC BY The Les Paul is one of the most iconic designs in the history of the electric guitar. The double-cutaway design makes it easy to reach all the frets and has a distinctive aesthetic appeal. Even better, you can get a Les Paul at pretty much every price-point, from affordable entry-level models all the way up to the top-tier professional level. However, one of the consistent traits of Les Pauls across manufacturers and price points is that they’re a pretty hefty instrument. It’s not uncommon for them to weigh twenty pounds or more. If you’re a small player, have back problems, or just prefer a lighter instrument, that makes Les Pauls a less appealing option. The notable exception to this are Les Paul guitars…
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How women are pushing guitar giant Fender’s marketing into the 21st century (VB Live)

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First-gen marketing methods, including outdoor, TV, direct mail, and more, are still essential parts of your marketing campaign, but traditional doesn’t mean old-school and analog anymore. Learn how to integrate offline and online efforts channels, how martech brings traditional methods into the 21st century, and more in this VB Live event! Register here for free. Coming up on Fender’s 75th anniversary, the company has gone from the time when Leo Fender introduced the first amplifiers to his musician friends to a company operating in 75 countries, and making guitars used by 80 to 90 percent of artists across all stages and festivals globally, says Evan Jones, CMO of Fender. But when Jones joined Fender three and a half years ago, the company was just getting started integrating its online and…
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